Do THIS Before Scaling Your Business ft. Ben Albert | Ep. 97

I have my good friend (and repeat guest) Ben Albert on the show today and we are all over the map discussing the challenges and frustrations of marketing and lead generation. We explore different approaches to reaching out to potential clients, including the use of content creation, cold outreach, and personal connections. We also compare the strategies of successful individuals in different industries, such as Ryan Serhant and Alex Hormozi. The conversation highlights the importance of understanding one's target audience and tailoring marketing efforts to their preferences and needs. You're gonna love it!

Takeaways

• The traditional methods of marketing and lead generation, such as automated DMs and generic content, are not effective and can harm your brand.
• The key to successful marketing is understanding your target audience and creating valuable content that resonates with them.
• Building personal connections and engaging in meaningful conversations with potential clients can lead to more successful outcomes.
• Different industries and business models may require different marketing strategies, so it's important to find what works best for your specific situation. Follow the footsteps of successful people and learn from their strategies and processes.
• Focus on authenticity and value creation rather than relying on false income expectations.
• Invest in relationships and find a balance between business success and personal life.
• Take a long-term perspective and prioritize sustainable growth.
• Create exceptional value to attract clients and build a strong reputation.

Ben's the talented host of a host of podcasts (yes, that was a great pun) on the Real Business Connections network. He provides a tremendous amount of value and shares practical insights that you can use and grow with. Check out the shows today!
https://realbusinessconnections.com/allshows/

A great place to start learning more about Ben and his mission: https://balbertmarketing.com/

Follow & interact with Ben on LinkedIn & Instagram:

• https://www.linkedin.com/in/balbertmarketing/
• https://www.instagram.com/realbenalbert/

Follow me on Instagram @ johnskomski for daily motivation and learn more about Investing Inward at https://jskomski.com/

Music:
Hindsight (Instrumental) by Fivefold (used with written permission)
By Your Side by Caslow, Bertie Scott & Patfromlastyear (used with written permission)

Keywords: marketing, lead generation, content creation, cold outreach, personal connections, Ryan Serhant, Alex Hormozi, success, authenticity, value creation, mindset, acquiring clients, following footsteps, false income expectations, balance, relationships, sustainable growth