Alex Herrera - "Secrets to Going Viral (...Sustainably)" Ep. 82

In this episode, John Skomski interviews Alex Herrera, a Porsche salesperson at Porsche Austin. Alex shares his journey of how he transitioned from selling Hondas to selling high-end Porsches. He discusses the profile of Porsche customers, including their average age and income. Alex also talks about the future of Porsche and the challenges of selling used Porsches. 

Additionally, he shares his experience of starting on social media and achieving rapid growth on platforms like Instagram and TikTok. In this conversation, Alex Herrera shares his experience of using social media to grow his business and generate leads. He discusses the power of platforms like Instagram and TikTok, where he has gained millions of views and attracted new customers. 

Alex emphasizes the importance of being intentional and putting in the work to achieve success. He also highlights the concept of intrapreneurship, where individuals act as entrepreneurs within an organization. Alex encourages entrepreneurs to try new things, incorporate personality into their content, and stay consistent in their efforts. He believes that the future of business is online and urges people to take advantage of the opportunities available.

Follow Alex on Instagram: https://www.instagram.com/alex_porscheaustin/

Takeaways

• Transitioning from selling Hondas to selling Porsches requires a mindset shift and embracing the luxury brand.
• Porsche customers have a high average household income, with some models attracting customers with annual incomes of $900,000 or more.
• The average age of Porsche customers is around 55 to 60, but younger buyers, including millennials, are starting to enter the market.
• Porsche is navigating the shift towards electric vehicles while maintaining the performance and sound that customers love.
• Used Porsches can still have a long lifespan and be reliable, especially when certified by the dealership.
• Building a strong social media presence can lead to viral content and increased customer engagement. Social media platforms like Instagram and TikTok can be powerful tools for growing a business and attracting new customers.
• Being intentional and putting in the work is essential for success on social media.
• Intrapreneurship involves taking ownership of all aspects of distribution, marketing, sales, and customer relationships within an organization.
• Incorporating personality into content can help build a strong connection with the audience.
• The future of business is online, and it's important to start building an online presence now.

Follow me on Instagram @ johnskomski for daily intrapreneurial motivation and learn more about Investing Inward at https://jskomski.com/

Music:
Hindsight (Instrumental) by Fivefold (used with written permission)
By Your Side by Caslow, Bertie Scott & Patfromlastyear (used with written permission)