Think. Live. Repeat.

Mikael Dia - "Demystifying Funnels & Lead Magnets" Ep. 68

December 05, 2023 Season 2 Episode 68
Think. Live. Repeat.
Mikael Dia - "Demystifying Funnels & Lead Magnets" Ep. 68
Show Notes

Ever try to set up a funnel for your business? You watch some YouTube videos, copy the formula, put it in motion and then wait for the leads to flow in and the money to hit your bank. Simple, right? Not so much...unfortunately there's a lot of mystique and misinformation when it comes to using funnels to get leads for your business. If it's not done right, you can actually end up losing (a lot) of money. Here to help you demystify the puzzle is Mikael Dia, founder of Funnelytics and an expert in funnels and lead magnets. 

John & Mikael discuss the importance of understanding the science and art behind funnels and the misconception that they are a set-it-and-forget-it solution. Mikael shares his journey of scaling his own businesses, starting with a Mandarin school and later transitioning to a consulting agency. He emphasizes the need for iteration and the challenges of choosing a niche. 

They also discuss the transition from being self-employed to becoming a business owner and the importance of documenting processes to scale up. In this conversation, Mikael Dia shares insights on business growth and the importance of following the right order in building a successful business. He emphasizes the four phases of business growth: attract, close, deliver, and retain. 

Mikael also highlights the key factors for business growth, including offers, funnels, and operational scale. He advises against skipping steps and trying to do things out of order, as it can lead to wasted time and money. Mikael concludes by inviting the audience to connect with him on LinkedIn and learn more about funnels and funnel marketing on

Follow & interact with Mikael on LinkedIn & check out his website:


  • Funnels and lead magnets require a scientific and artistic approach, and they should be continuously iterated and optimized.
  • Choosing a niche is crucial for business success, and it is important to focus on solving a specific problem rather than trying to cater to everyone.
  • Transitioning from being self-employed to becoming a business owner requires documenting processes and replicating them with trained employees.
  • It is important to overcome the fear of dead ends and understand that progress can always be made by iterating and finding new solutions.
  • Podcasting can provide value beyond monetary gain, such as building relationships, making connections, and establishing credibility. The four phases of business growth are attract, close, deliver, and retain.
  • Offers are crucial for differentiating yourself and making money.
  • Funnels help scale your business to seven figures.
  • Operational scale is important for delivering your offer consistently.
  • Don't skip steps and try to do things out of order in building your business.


Introduction to Funnels and Lead Magnets

Starting a Mandarin School and Testing Funnels

Scaling a Consulting Business

The Importance of Iteration in Funnels

Overcoming the Fear of Dead Ends

Choosing a Niche and Demystifying Expertise

Transitioning from Self-Employed to Business Owner

The Value of Podcasting Beyond Monetary Gain

The Paralysis of Choosing a Niche

Selecting a Niche and Overcoming Expertise Objections

Transitioning from Self-Employed to Busin