Ever try to set up a funnel for your business? You watch some YouTube videos, copy the formula, put it in motion and then wait for the leads to flow in and the money to hit your bank. Simple, right? Not so much...unfortunately there's a lot of mystique and misinformation when it comes to using funnels to get leads for your business. If it's not done right, you can actually end up losing (a lot) of money. Here to help you demystify the puzzle is Mikael Dia, founder of Funnelytics and an expert in funnels and lead magnets.
John & Mikael discuss the importance of understanding the science and art behind funnels and the misconception that they are a set-it-and-forget-it solution. Mikael shares his journey of scaling his own businesses, starting with a Mandarin school and later transitioning to a consulting agency. He emphasizes the need for iteration and the challenges of choosing a niche.
They also discuss the transition from being self-employed to becoming a business owner and the importance of documenting processes to scale up. In this conversation, Mikael Dia shares insights on business growth and the importance of following the right order in building a successful business. He emphasizes the four phases of business growth: attract, close, deliver, and retain.
Mikael also highlights the key factors for business growth, including offers, funnels, and operational scale. He advises against skipping steps and trying to do things out of order, as it can lead to wasted time and money. Mikael concludes by inviting the audience to connect with him on LinkedIn and learn more about funnels and funnel marketing on funnelitics.io.
Follow & interact with Mikael on LinkedIn & check out his website:
Takeaways
Chapters
00:00
Introduction to Funnels and Lead Magnets
02:02
Starting a Mandarin School and Testing Funnels
03:36
Scaling a Consulting Business
06:01
The Importance of Iteration in Funnels
07:28
Overcoming the Fear of Dead Ends
08:39
Choosing a Niche and Demystifying Expertise
11:09
Transitioning from Self-Employed to Business Owner
17:57
The Value of Podcasting Beyond Monetary Gain
19:41
The Paralysis of Choosing a Niche
20:31
Selecting a Niche and Overcoming Expertise Objections
27:21
Transitioning from Self-Employed to Busin
Ever try to set up a funnel for your business? You watch some YouTube videos, copy the formula, put it in motion and then wait for the leads to flow in and the money to hit your bank. Simple, right? Not so much...unfortunately there's a lot of mystique and misinformation when it comes to using funnels to get leads for your business. If it's not done right, you can actually end up losing (a lot) of money. Here to help you demystify the puzzle is Mikael Dia, founder of Funnelytics and an expert in funnels and lead magnets.
John & Mikael discuss the importance of understanding the science and art behind funnels and the misconception that they are a set-it-and-forget-it solution. Mikael shares his journey of scaling his own businesses, starting with a Mandarin school and later transitioning to a consulting agency. He emphasizes the need for iteration and the challenges of choosing a niche.
They also discuss the transition from being self-employed to becoming a business owner and the importance of documenting processes to scale up. In this conversation, Mikael Dia shares insights on business growth and the importance of following the right order in building a successful business. He emphasizes the four phases of business growth: attract, close, deliver, and retain.
Mikael also highlights the key factors for business growth, including offers, funnels, and operational scale. He advises against skipping steps and trying to do things out of order, as it can lead to wasted time and money. Mikael concludes by inviting the audience to connect with him on LinkedIn and learn more about funnels and funnel marketing on funnelitics.io.
Follow & interact with Mikael on LinkedIn & check out his website:
Takeaways
Chapters
00:00
Introduction to Funnels and Lead Magnets
02:02
Starting a Mandarin School and Testing Funnels
03:36
Scaling a Consulting Business
06:01
The Importance of Iteration in Funnels
07:28
Overcoming the Fear of Dead Ends
08:39
Choosing a Niche and Demystifying Expertise
11:09
Transitioning from Self-Employed to Business Owner
17:57
The Value of Podcasting Beyond Monetary Gain
19:41
The Paralysis of Choosing a Niche
20:31
Selecting a Niche and Overcoming Expertise Objections
27:21
Transitioning from Self-Employed to Busin